"Speedy Training, Remote Access, and Integrated Online Ordering.

Phoenix Gives Us Big Returns on Our Investment!"

Hilo is the largest city on the Big Island of Hawaii and home to Big Island Pizza. Owner James King knows the joys of living in paradise, but understands the challenges of catering to a finite population. He uses his Phoenix system, speedy service, and a delectable menu that includes slow-cooked BBQ pork and hand-cured deli meats to carve out a loyal customer base.

"We've been in business since March of 2006," says James. "We can serve only so many people on an island, which makes for a competitive market. We're successful because of our unique products and 30-minute deliveries. We're also competitive on price, and we work hard to bond with our customers."

10-Minute Training
"We reviewed many of the POS systems out there, and we really liked the interface of the Phoenix system. It's so easy to use. After 10 minutes of training, employees are taking orders and being somewhat productive. The system also lets us 'red flag' customers if they pass bad checks, do a phony order, or don't pick up their orders."

Remote Access for Onsite Control
"I use the Web-based remote access feature all the time to change menus, upgrade prices, and set up coupons. I also like the management tabs, and the reports are useful. I use the Item Sales Report to see what items are selling and the Summary Report several times a day to track my business. And if an employee calls me to say something is wrong, I can go in and fix it remotely.

"When we are really busy, we use a wireless laptop to enter additional orders. If we need to, we can set up a card table outside and take orders from customers in line, or have someone at a desk in the back office answering the phones. The remote access gives us the capabilities of another workstation."

Higher Ticket Averages with Online Ordering
"We've been online for nearly three months, and the number of orders keeps increasing each month–and that's without advertising. In fact, we've done nearly $10,000 in online orders in the past three months. Plus, the ticket averages are considerably higher for online orders than for phone orders for delivery (nearly $8 higher) and pick-up (up to $10 higher). Another benefit is that customer-entered data is cleaner than when employees take down the information.

"We just started an advertising blitz, about 12,000 ads, promoting the Web site. That increased our online business 33 percent over the previous month. I'll consider the online ordering a success when 50 percent of all orders are entered online. I want to free the cashiers to do other work."

FireFly: A Company that Cares
"The Phoenix system and the people at FireFly are easy to work with. Technical support is good, and they've even implemented some of my suggestions for improving the system."