Aladino's Pizza Scores Big with Phoenix POS

Steve Fosenburg, owner of Aladino's Pizza in Antioch, Calif., has been in the pizza business for more than a quarter of a century. With one store, a mobile unit, and six franchises, he knows the ingredients for success, including a new Phoenix POS system from FireFly Technologies to replace their old RapidFire® system.

"I bought Phoenix for several reasons," explained Steve. "First, it really helps improve our order accuracy. We can see the whole menu right in front of us on the screen. When we get busy, we can take orders and get them printed out very efficiently. With Phoenix, it's hard not to do it right.

"Phoenix guarantees all orders are rung up. The system has a lot of safeguards and really gives me greater security over my operation. Also, it has tightened up my payroll expenses.

"Phoenix will pay for itself by eliminating theft and incorrect orders. It makes my employees accountable."

Long-distance Manager

"I like Phoenix so much more because I can remotely access information. I could even be sitting on a beach in the Bahamas with my laptop and view payroll information and send messages to my employees.

"I can go back and instantly see what my sales and labor reports are for any time period. I don't have to put in a floppy disk to call up the information."

First Impressions, Smooth Transitions

"The transition to Phoenix was simple for most of my staff A few older employees had an adjustment period, but now everyone loves it. It's easy to use, and we all enjoy the graphical interface. I, who am not a computer person, learned how to use Phoenix in one day.

"Employees who come into my store from the franchises and see the system say, 'Wow.'"

FireFly: Responsive, Helpful

"I chose to work with FireFly because of their RapidFire background. They're the guys I met when I bought RapidFire five years ago. FireFly has been great . . . very accommodating.

"Phoenix does everything FireFly said it would do, and they're always improving the system. I would recommend Phoenix to other pizza stores."