"Phoenix POS Is Important to the Future Success of Steak-Out!"

Steak-Out, a delivery concept that brings freshly grilled steak, chicken, and sandwich dinners to the customer's door, is expanding across the country. With approximately 70 locations, the Norcross, Georgia-based operation works hard to maintain quality and consistency in each store. Operations consultant James Hamilton does it all, from ensuring steaks are cooked just right to servicing POS systems. Phoenix™ Point-of-Sale from FireFly Technologies makes James's job a whole lot easier.

"We're installing Phoenix POS all over the place–replacing our old Vital Link and RapidFire systems and setting up Phoenix in our new locations," says James. "We chose Phoenix because it's easy to use, support is better, and FireFly is always updating the system."

Saving Time and Money with Remote Access
"The remote access feature in Phoenix was a big selling point for me. I can service Steak-Out operators from anywhere. If I'm in Sioux Falls, South Dakota, I can add a menu button for a store in Florida. Credit card problems, pricing or menu changes, even coupons. I can do it all remotely, which saves me time and reduces my traveling costs."

Instant Information for Sound Business Decisions
"Phoenix instantly gives me the information I need to make quick managerial decisions. The sales/labor report tells me if I need to send somebody home because we're overstaffed. I know my costs and coupons and coupon percentage. I can compare my sales versus last week or versus the sales forecast."

Ease of Use
"Steak-Out employees really like Phoenix; for order taking it's as easy as any system out there. And the managers can use the system to easily print out key reports, such as the sales summary report."

Marketing–The Money Maker
"The customer database in Phoenix is one of the best marketing tools I have. I can pull up customer data based on the parameters I set, such as new customers from the last 30 days. Or I can query large-order customers, print labels, and send out postcards easily. We get a tremendous response with "lazy customer" cards, up to 15 or 20 percent at some locations.

"The corporate office also remotely accesses the customer database for phone marketing."

Technical Support: 'They Don't Dilly-dally Around!'
"Support is very knowledgeable and responsive. Unlike our old systems, FireFly can download our system and correct the issues. If it's an emergency, they'll make it a priority to fix our problem right away."

Phoenix and Online Ordering
"We've almost completed the integration with our online ordering provider and the Phoenix system. Once that's done, online orders will print directly into the kitchen without having to manually enter them. It will be a huge time saver, since about 5 to 10% of our business is online, a percentage that keeps growing.

"I told the company president that as every Phoenix store goes online, it will make the system that much more valuable to Steak-Out because we want every location to go online. Phoenix will become even more important to our future.

"I recommend Phoenix to Steak-Out and other concepts, too."