"Phoenix Guarantees the Money Keeps Coming In!"

Not many twenty-somethings have their own successful restaurant. But Edward Barski, owner of Philly's Phatties in Oaklyn, New Jersey, knows what he's doing. In fact, Philly's Phatties was voted the Best of South Jersey in cheese steaks for three years running and the best in pizza two years in a row. Another hallmark of Barski's success is the Phoenix Point-of-Sale system from FireFly Technologies he installed in June 2004.

"We've been in business for three years and do dine-in, takeout, and delivery," says Barski. "From the beginning, Philly's Phatties has been designed to become a franchise. And I'm looking forward to having a Phoenix system in every store. It will guarantee the money keeps coming in."

The Search

"The search for a POS system wasn't easy. I looked at numerous systems, but they seemed to be stagnating. There were no new technological features, and they seemed to be slow to release new software. Phoenix, on the other hand, seemed to be right on the cutting edge."

The Time Savings

"Originally I was using a cash register. I would run 10 different reports each night before I cleared the drawer. Then I would enter that information into my computer for analysis. It probably took about 20 hours a week. Phoenix replaced all of that immediately by providing real time numbers and analysis. I don't know about anyone else but 20 hours of my time is some of the most valuable savings I can get."

The Money Savings

"From day one the system paid for itself. For instance, all the slips are the same coming out of the kitchen printers. We aren't fighting ourselves trying to read each other's handwriting.

"Another key feature of Phoenix is the subliminal messages that can be added to any item, like the prompts reminding order takers to ask what kind of dressing a customer would like on their salad.

"On the marketing side, we've begun to direct mail the customers in our database that haven't ordered for specific periods of time. This keeps the customers coming without having to rely directly on our mass mail marketing campaigns.

"With the scheduling feature, I instantly began saving money by comparing the past eight-week sales reports with the labor for each day. I've also cut down on employees clocking too many hours when they're only scheduled for a certain amount. Phoenix's labor tracking really keeps my costs down by letting me know how many employees I need to schedule.

"Then there's the inventory system. It's amazing. Though we've only been using it for a few weeks, I was able to spot some endless holes in my food cost almost immediately. Every feature of the system makes money or makes more efficient my ability to make a profit."

The Money Maker

"Before Phoenix, our cashiers could take in about $300 an hour in phone orders. Thanks to the system's speed and ease of use, we can take in more than $600 an hour. Now we realize that it's our number of phone lines holding us back. Once we add some phone lines we expect to be able to handle upwards of $1000 an hour.

"Customer tracking with Phoenix is great. Analyzing customers' spending and ordering habits has been extremely profitable. Sales are up a minimum of 30% since implementing the Phoenix system."

Delivery Tracking

"Phoenix makes it easy to track our delivery drivers. We used to write every delivery down and then compare it with the number of delivery charges at the end of the night. Sometimes the numbers were wrong and who knows how much we lost in misplaced slips."

FireFly...a Company that Cares

"Everyone at FireFly is friendly and helpful. They definitely have their customers' best interests at heart. Customer support is excellent. Nearly any time of the day or night, someone is available to answer even the silliest of questions or to get you up and running quickly in an emergency."

Phoenix...A System for the Future

"In one year our system has gone down ZERO times. That's a pretty good track record. I'm the system's biggest fan.

"Phoenix is innovation + efficiency + ease of use = higher profits."