"Phoenix POS is Rock Solid... It Never Stops Working!"

Nauna's Bella Casa, a high-volume store in Montclair, N.J., does it all: formal and informal dining, delivery, and takeout. After extensive research, owner Tom Moloughney selected Phoenix POS from FireFly Technologies to replace his RapidFire® system.

"I attended all the pizza shows and researched all the POS vendors on the market. FireFly was the most in touch with our needs. The company has it all: a rock-solid product that incorporates the latest technologies but is easy to use. And the technical support is superb."

Rock-solid Reliability

"Phoenix is an extremely reliable system that uses a Linux server. Since installing it, Phoenix has run flawlessly with no downtime, and I mean that. It just doesn't go down. We process 600 to 800 tickets on a Friday night, and Phoenix handles it like it's nothing.

"We're not a cookie-cutter operation: We have a very complicated setup with seven terminals, 14 printers, and two kitchens. If Phoenix can work here, it can work anywhere."

Fast Training Saves Money

"Order taking was the biggest surprise when I bought Phoenix. I was amazed that after only three or four hours of training, employees could use the system on their own. Phoenix is very intuitive; pop-ups coach the staff on proper order taking. We needed 20 to 25 hours to train an employee on our old system. Reduced training time definitely reduces costs."

Quick and Accurate Order Taking

"Phoenix cuts order taking time and ensures orders are more accurate from the start. There's no need to remake an order because it was taken correctly in the first place.

"We can also look up tickets more quickly. On the order screen, an employee can look up a ticket multiple ways: by server, order type, not just by ticket number. We can also find all the orders a particular server took."

The Personal Touch

"Phoenix's customer database adds a personal touch to order taking. We can view the last two orders a customer made; most POS systems only show one. If the past orders were the same, an employee can ask a customer if they want their usual order. People enjoy that."

Phoenix: The Latest and Greatest

"FireFly incorporates all the latest technologies into the Phoenix system: caller ID, delivery mapping, and great managerial functions that help reduce food and labor costs.

"For instance, delivery has an on-line mapping feature. Drivers simply touch a button to get a map from our store to the customer's house."

Add the Cheese, Up the Average Checks

"Phoenix can increase the average check a couple of ways. The system prompts servers to upsell by offering the daily specials or suggesting garlic bread. It also ensures those little items are charged for, such as extra cheese or extra bread with a meal."

Delete Employee Theft

"Phoenix has many levels of security that would eliminate 99 percent of theft, something that's very important for multiple-unit owners. The system lets owners control who does what."

All-in-One Management

"Phoenix has a great manager's home page. I can see weekly sales by hour, which lets me compare sales from one week to another on an hourly basis. Alerts help me view on-the-fly labor costs hour by hour. There's even a to-do list that reminds me of certain tasks.

"Automatic system alerts tell me when something is or should be happening, such as when an employee is on overtime for the day or week, if a driver is out too long, if someone forgot to clock out, or if a printer isn't working. I can see what's going on in my store, whether I'm there or not.

"Phoenix's management functions adapt to how I run my store. I can set the system to deactivate certain menu items or printers for different times of the day. I also use the coupon validity controls, which keep an employee from applying a coupon at the wrong time of day or to the wrong size of a menu item."

Technical Know-How

"FireFly knows the system inside and out. And I believe FireFly understands the need to talk to someone right away. When I call, I speak to a person; I'm not put on hold. If I have a question, it's answered."

Worth Every Penny

"Phoenix is worth the investment; it definitely pays for itself."