"Every New Extreme Pizza Location will Have Phoenix POS!"

The future is all uphill for Extreme Pizza – up the ladder of success, that is. Todd Parent, President and CEO of the San Francisco, Calif.-based chain, is taking Phoenix Point-of-Sale from FireFly Technologies every step of the way.

"Phoenix is the preferred POS for Extreme Pizza," says Todd. "We are opening 10 new stores a year, and everyone will use the Phoenix system. And we're converting all of our existing locations that don't already use Phoenix. It was the technology and the team behind FireFly that sold us. You want to do business with people you like and trust."

Phoenix: A Step toward Success
"For the most part, our employees embraced the opportunity to try a new system. The system's user-friendly features really reduce training and order taking time.

"We also give kudos to the FireFly support team for resolving what few issues we've had. They've been there to diagnose and update changes and fixes in a timely manner."

Solid as a Rock
"One of the best things about Phoenix is how stable it is. The uptime is consistent. Our old system was antiquated. It was time for a new, state-of-the-art hardware and software platform. Phoenix fits the bill."

Anytime, Anywhere Access to Information
"With Phoenix, I can remotely access any store and get data in real time, any time. It's all about speed. No more dial-up software for me!

"I like to see the macro picture. Phoenix gives me the total cost of labor and goods as well as top-line sales info, and then lets me dive down."

FireFly and Ctuit for Complete, Consolidated Reporting
"We've partnered with Ctuit Software to consolidate our reporting. Once we've integrated Ctuit and Phoenix, we'll get consolidated reports from corporate stores and franchises that will flow seamlessly into our bookkeeping software. Instead of inputting data, our office team will be free to be more analytical. And, it'll reduce human errors. FireFly and Ctuit...it's an excellent example of great people working together."

Marketing that Works
"Our marketing department sends out frequent customer mailings. With Phoenix, they can get marketing information from anywhere and do remote printing. We've received a 10 to 20% return on direct mail to our customer base."

Online Ordering with Phoenix
"We're working with another FireFly partner, Brygid, to integrate our online ordering with the Phoenix system. About 10 percent of our business comes from the Web. We're looking forward to the day when we have no more faxes to enter. The Web order will go straight through the Phoenix system to the makeline printer."

Time and Money Saver
"Phoenix has a lot of checks and balances throughout the system. The one that saves us time and money is the scheduling feature. Based on parameters we set, we can prevent employees from clocking on too early.

"Another time saver is the ease with which we gather franchise sales numbers for royalty collection purposes.

"And, of course, we love Phoenix's security, delivery, and deferred order features.

"FireFly is Extreme Pizza's preferred POS vendor. For us at Extreme Pizza, Phoenix POS is the best system out there."