FireFly Technologies Introduces Phoenix Point-of-Sale

Pizzerias enjoy the reliable, easy-to-use, full-featured system offered by the most experienced team in pizza technology "Don't look elsewhere - FireFly is the team you can trust" says pizza consultant Big Dave Ostrander.

Hillsboro, OR

Imagine a point-of-sale system so reliable that you never have to reboot it, and so easy to use that you can add a menu item or change a price in the middle of your dinner rush and have it take effect instantly, without having to touch any of your workstations.

The Phoenix point-of-sale system by FireFly Technologies promises to give pizza operators a whole new view of point-of-sale. Developed by a team of experts in pizza technology, Phoenix incorporates years of pizza operator suggestions into a whole new technology platform.

"We designed Phoenix from the ground up with the pizza operator's need for speed, ease of use, flexibility and reliability in mind," explained Duessa Holscher, Director of Marketing for FireFly Technologies. "The system provides all the features needed for pizza and delivery management, with some incredibly powerful new concepts for marketing, control, and management access."

Technology You Can Rely On

"Technically, the system runs using a Linux server and thin client Windows XP workstations, using Microsoft Internet Explorer. This combination of technology is incredibly reliable, yet inexpensive. It's the same type of system that big companies such as Amazon.com count on to make sure their software never crashes, even with millions of users."

The web-enabled technology also allows for easy access from outside your restaurant. Take orders from home, or check your reports when you're out of town.

Powerful Features to Make You Money

The Phoenix system incorporates some excellent new concepts in marketing to help the pizza operator maximize the power of their customer database.

"The marketing program is very clear and easy to use, and lets you pinpoint customers by so many different criteria," explained Duessa. "We've also incorporated e-mail, fax, and mailing communications tools"

Powerful coupon controls are also an important part of the marketing program, designed to help owners control how coupons are used. The software is smart enough to recognize whether a coupon is not valid, or even to apply it automatically if needed.

"Users are also very excited about our customer group feature for easy fundraising programs, and our item-based cross promotion feature which can help build repeat business and broaden sales across your menu."

Flexibility and Power

Overall, the strengths of Phoenix are its flexibility and powerful menu building features that can handle the extensive menus and pricing complications of any pizza operation.

"We've put a lot of thought into how to design the order taking process to make it as fast and easy as possible, with very little possibility for an employee to make a mistake," said Duessa.

Backed By A Team You Can Trust

Phoenix was developed by FireFly Technologies, a team which has a long history in the pizza business. The company was formed in 2000 by the core management and technical personnel of the former RapidFire Software division of Radiant Systems. They took their years of experience developing and supporting the RapidFire point-of-sale product and turned it into a new company that maintains a focus on customer service.

"Don't even look at any other systems - FireFly is the company you can rely on to be there for you after the sale" said Big Dave Ostrander, pizza consultant and industry expert, in his endorsement of the Phoenix system at the Pizza Expo last March.

"We're so pleased to have earned the trust of Big Dave," said Duessa. "His opinion is extremely valuable and we are confident that our focus on customer service will make Phoenix a very popular product in the pizza industry."

FireFly Technologies also offers technical support and hardware upgrades, including DOS workstations, for the RapidFire point-of-sale system.